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Client:
Lee Cooper India
Technologies:
HTML
Turnaround:
1 month
Industry:
Fashion

Lee Cooper India

As the original British denim brand, Lee Cooper’s journey began in a factory in London’s East End making tough, uncompromising work wear. Since then, Lee Cooper has become a global fashion brand with over 100 years of heritage and a loyal fan base worldwide.

Founded in 1908 by Morris Cooper, the brand now known as Lee Cooper established itself as a leading maker of work wear, providing uniforms for the British Troops in WW1 and WW2.By 1945, the brand had moved its focus from military wear to fashion and denim, and in turn captured more than 80% of the UK market in the 50s and 60s. A revolutionary and authentic brand, Lee Cooper became the go-to-denim label for legendary British Rock ‘n’ Roll bands including The Rolling Stones. The brand’s era-defining aesthetic cemented Lee Cooper as a global name in the 70s, and by the 90s it had expanded worldwide.

Owned by Iconix Brand Group, today the Lee Cooper brand maintains its global presence selling in over 100 countries with more than 3,800 points of sale, including over 200 Lee Cooper branded stores. Lee Cooper continues to stay true to its heritage of Britishness, Work Culture and Music. Lee Cooper’s rich East London heritage has always enabled and celebrated the people who express themselves through style.

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