17 Jul

How to get your first website done right

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It stands to reason that your business has to have a website.

If you have landed on this page, reading this blog post, we are quite sure you are well aware of the amazing impact a website can have on your business. On that account, instead of highlighting the advantages like saving you time and money, gaining you credibility and enhancing your accessibility, this blog will focus on how to get you there. 

After dealing with clients from a wide range of industries and localities, we’ve come to terms that usually, most of them know what and why, but are stuck at how. Though we’ve already made it seem like a tough row to hoe, being informed with the hereafter following stepwise guide will only ease down the process. 

#1. Understanding your requirements

A website can be anything from a one informative page like a sulekha.com profile to a huge web application like a sulekha.com itself. Understanding this is step one. Your business always has a category, it might be a food chain or an NGO, you might be a social media influencer or an interior decorator. You need to know the game you’re in, a thorough research on your competitors (a.k.a. businesses in your category that already have a website) will lead to a very resourceful checklist of the things you want to and don’t want to incorporate in your website. This step is basically about painting the big picture of what and how your business is going to perform online. Subsequently, acknowledging your end product.

#2. Knowing your MVP

No successful website was built in one go. Having a website is an important business decision and it has to have a strategy. Unless your end product is a small bespoke web page that only provides basic information about your business, you need to have a minimum viable product (MVP). Since you already have that formulated checklist from step one, filtering it a bit more to figure out the only sufficient features needed to test it in the right market and gain user insights, is the next correct step to perform. It is always best to think positive, but for those wanting to have an exit plan, an MVP can help you decide if and when to stop.

#3. Breaking down to key aspects

A website, for a user, comprises of features, UI/UX and content. Knowing these three to the core is significant. You already know the features your MVP is going to have, but structuring your features into a user friendly interface is an even more important step. You don't want to lose customers to your competitor that probably caters to less number of user needs only because their website is easy to use. This is exactly why web designing is as important as web development. Here is a good read on how to plan your user interface. An important aspect that has to be tagged along to make it a completely enriching experience for your users is the content your website shows. Making sure it is well aligned to your purpose and is on point to engage your audience is a must.

#4. Hiring the right team

Once you know what you want, finding the right people that will help you get there is next. This, by far, is the most challenging ask of the process. If done right, this will do wonders to your purpose. Having said that, you need to know what this team that you hire is supposed to do. You can have an in-house team hired working in your own premises or a dedicated team from a company working for you offshore. You can also have different companies/freelancers that specialise in the above mentioned aspects individually and team them up under a project manager. And if all of those things quickly made you a little uncomfortable about how to go about it, you can always contact this awesome company we like to talk about here. One good source of hiring talented professionals for your website is Upwork. Just know that it’s imperative that your team has great work ethic and cares for your business.

#5. Identifying the tech stack

Well, this is not for the non-technical ones out there, which is precisely why hiring your team is a step before this one. The consultant in your team will guide through the best and latest available technologies out there that suit your requirements perfectly. Remember, you have an MVP in hands, but you have painted the bigger picture already. Along with your website being elegant, robust and secure, it has to be scalable. Generally, based on your research, recommendations and personal preferences, you would already have thought of a tech platform your website should be built on (a WordPress or a PHP). But this choice might be subjective and can have you led in the wrong direction. These platforms might be of late out of date. Tech world is fast changing and keeping up with the game is what it has become all about. Hence, identifying the ‘right’ tech stack is a step you cannot ignore.

#6. Getting it all developed and deployed

Considering all the above steps are thoroughly performed, everything is in place to start your development. Every project has its own development cycle and going through that is a process in itself. Essentially, it involves breaking down to milestones, developing them, performing various types of tests on them and approving them. Finding the right hosting and maintenance service provider is also an integral part of the process. More often than not, your team will handle all of this for you. But you need to be well informed and educated about the hosting service you’re using for your website since that’s a recurring amount you’ll see going out of your pockets for a long long span of time.

So, there it is. We’re sure you’ve gained a considerable amount of much needed knowledge that will help calm all the fuss created about building a website for your business. Of course, a well composed marketing strategy for your website may follow. But this is pretty much what you need to take that leap you’ve been wanting to take since quite some time now.